• You need ideas that will attract more customers
  
• You want to get more business from existing clients
  
• You need a better understanding of how your customers think and feel about you
  
• You need someone to organise your marketing communications activity, take charge of company image and drive your business forward

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Reader comments

"I think this is a great item – I’ve read it and will keep it for future reference too. I can appreciate it’s what you’ve been saying, and have had to keep saying, and seeing it in this form helps reinforce the message. I hope I can apply it too! Very helpful, thank you." Sue Mann, Solicitor

"I just finished your article that made something click in my head and I finally understood this important difference between Features and Benefits. Thanks and all the best." Pinny V

"Hi Teresa, I thought this was really good - best wishes" Chris Hawes

"Very true, we nearly walked into something like this (being associated with somebody who suddenly got a bit of bad press – undeservedly) recently!" Laurence Moore, Prime Chartered Accountants

"Interesting as always - I guess I better start rewriting the website!" Helen Vining, accountant

"This is great and I really like the example. Who needs a second opinion when you’ve got you!! I will look to see who I can forward it too." Moira Bailey, Business coach

"A delayed thank you for emailing me your article on welcoming customer complaints. It's so good to read a newsletter with something of instant value: a message for all and one I'll certainly be forwarding to others who may be interested." Shireen Dew, Graphic Designer

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