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Second Opinion Marketing’s 12 days of Christmas
(First appeared in Second Opinion Marketing e-bulletin December 2009 - Subscribe to the e-bulletin here)

At the end of last month I was challenged to write this December e-bulletin in the style of the nativity story. Well beyond thinking of King Herod as the demon competitor and considering the birth of the messiah as the birth of a new business idea I have to say I have really struggled. So instead I bring you the Second Opinion Marketing 12 days of Christmas. Enjoy!


On the 1st day of Christmas my true love sent to me
a marketing plan and a strategy

On the 2nd day of Christmas my true love sent to me
two customer surveys
and a marketing plan and a strategy

On the 3rd day of Christmas my true love sent to me
three networking lunches
two customer surveys
and a marketing plan and a strategy

On the 4th day of Christmas my true love sent to me
four twitter tweets
three networking lunches
two customer surveys
and a marketing plan and a strategy

On the 5th day of Christmas my true love sent to me
five special offers
four twitter tweets,
three networking lunches,
two customer surveys
and a marketing plan and a strategy

On the 6th day of Christmas my true love sent to me
six promotional flyers
five special offers
four twitter tweets
three networking lunches
two customer surveys
and a marketing plan and a strategy

On the 7th day of Christmas my true love sent to me
seven press releases
six promotional flyers
five special offers
four twitter tweets
three networking lunches
two customer surveys
and a marketing plan and a strategy

On the 8th day of Christmas my true love sent to me
eight thank you notes
seven press releases
six promotional flyers
five special offers
four twitter tweets
three networking lunches
two customer surveys
and a marketing plan and a strategy

On the 9th day of Christmas my true love sent to me
nine expert articles
eight thank you notes
seven press releases
six promotional flyers
five special offers
four twitter tweets
three networking lunches
two customer surveys
and a marketing plan and a strategy

On the 10th day of Christmas my true love sent to me
ten targeted adverts
nine expert articles
eight thank you notes
seven press releases
six promotional flyers
five special offers
four twitter tweets
three networking lunches
two customer surveys
and a marketing plan and a strategy

On the 11th day of Christmas my true love sent to me
eleven fascinating blogs
ten targeted adverts
nine expert articles
eight thank you notes
seven press releases
six promotional flyers
five special offers
four twitter tweets
three networking lunches
two customer surveys
and a marketing plan and a strategy

On the 12th day of Christmas my true love sent to me
twelve direct mail letters
eleven fascinating blogs
ten targeted adverts
nine expert articles
eight thank you notes
seven press releases
six promotional flyers
five special offers
four twitter tweets
three networking lunches
two customer surveys
and a marketing plan and a strategy!

I hope you enjoyed this little bit of frivolity. Normal service will be resumed in January – in the meantime have a wonderful Christmas and here’s to a prosperous 2010!
Thanks to all who have sent Christmas cards - in lieu of cards this year we have made a donation to Cancer Research UK. Merry Christmas.


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