Second Opinion Marketing worked with a team of people to translate policy documents into action orientated updates and briefings. A detailed programme of communications activity was planned and executed to ensure all relevant stakeholders were informed.

John Minton, Campaign Manager at the Learning and Skills Council National Office said: “ A detailed action plan was developed to ensure all relevant stakeholders, including careers advisers, training providers, colleges and the organisations developing the training programmes, understood the changes, were kept informed and had an opportunity to feedback questions and concerns.”

“Second Opinion helped us to develop a number of communications tools that will be used going forward, including a monthly written update for all stakeholders, fact sheets to be used by careers advisers and a guide for providers who market the training product.”