Practical Marketing E-Bulletin
To receive ideas every month on how you can attract more business subscribe to our e-bulletin, Practical Marketing.  

      Advertising

• Stop before you advertise
• How to avoid expensive marketing mistakes
• Don't waste time and money on advertising
• Advertising - how targeting can save you thousands
• How people buy - the role of advertising and marketing
• Don't get sucked into the advertising trap

      Web marketing

• 10 ways to improve your website
• Turn your website into a goldmine
• Why your website might fail
• 10 steps to improving the success of your website
• Website checklist
• 4 steps to take before launching a new website

      Planning

• 60 minute make-over to improve marketing results
• Are you ready for marketing?
• Steps to improve marketing results
• Plan now to make 2004 your most profitable year yet
• Plan for success
• The secrets of successful marketing
• 3 tips to end the year on a business high
• 10 questions to help you develop a marketing plan
• Using a coach to improve marketing results
• 10 Marketing Tips for 2008
• Recession beating marketing
• Ringing the changes in your marketing
• How to use creative thinking and innovation in your business
• Setting great marketing goals to improve effectiveness
• What have wood burning stoves got to do with marketing?
• 10 Marketing Resolutions for 2011

      Research and Marketing Intelligence

• 10 facts about your competitors
• Research – using the right tools for the Job
• 4 Steps to profitable competitor intelligence
• What do your clients really think of you? 
• Encouraging crazy ideas

      Communication and Promotions

• 5 Simple ways to make your business stand out
• Make more of marketing events
• Profitable marketing partnerships
• Why market services differently?
• Planning a successful exhibition
• The secrets of effective direct mail
• Get your business noticed - the service approach
• Are you listening to me?
• Creating a frenzy of desire
• Using the telephone to boost business
• Cost effective branding for the small business
• No cost marketing – in four easy steps
• Getting direct mail to work for you
• Making a connection - Effective business communications
• To blog or not to blog, that is the question
• Marketing lessons from Tesco and Virgin 
• 12 Marketing Days of Christmas
• 4 Simple Marketing ideas for 2010
• Getting your marketing message right 
• Getting customer service right 
• Politicians, Posters and TV debates - What can businesses learn?
• Ignoring customers and other ways to help your business fail
• Exceptional service reaps exceptional rewards 
• Keeping customer communication flowing
• 10 ideas for marketing your business in 2011
• Are you emotionally involving your readers, prospects and customers?
• Why you need to welcome customer complaints
• How to keep your reputation safe – steer clear of the News of the World
• 5 secrets that will get your marketing material read
• Why defining your target market is at the core of all marketing
• The importance of tuning in and perfecting your message
• Marketing resolutions for 2012
• 3 good reasons for welcoming complaints

• Value your customers – in more ways than one
• The art of losing customers
• Three steps to avoid losing customers
• What will make your business stand out? 

      Sales Tips

• Grow your business - in a week
  
• Become a star salesman overnight
  
• Breakdown the barriers to buying 
  
• The sales pitch as part of your communications armoury
  
• A four step approach to successful tenders & sales presentations

      Presentations

• Marketing yourself
• Getting the most from direct mail