Practical Marketing E-Bulletin
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Advertising

• How to avoid expensive marketing mistakes
• Don't waste time and money on advertising
• Advertising - how targeting can save you thousands
• How people buy - the role of advertising and marketing

Web marketing

• 10 ways to improve your website
• Turn your website into a goldmine
• Why your website might fail

Planning

• Are you ready for marketing?
• Steps to improve marketing results
• Plan now to make 2004 your most profitable year yet
• Plan for success
• The secrets of successful marketing
• 3 tips to end the year on a business high
• 10 questions to help you develop a marketing plan
• Using a coach to improve marketing results
• 10 Marketing Tips for 2008

• 10 facts about your competitors
• Research – using the right tools for the Job
• 4 Steps to profitable competitor intelligence

Communication and Promotions

• Make more of marketing events
  
• Profitable marketing partnerships
  
• Why market services differently?
  
• Planning a successful exhibition
  
• The secrets of effective direct mail
  
• Get your business noticed - the service approach
• Are you listening to me?
  
• Creating a frenzy of desire
• Using the telephone to boost business
• Cost effective branding for the small business
• No cost marketing – in four easy steps
• Getting direct mail to work for you
• Making a connection - Effective business communications

• Value your customers – in more ways than one
• The art of losing customers
• Three steps to avoid losing customers

Sales Tips

• Grow your business - in a week
  
• Become a star salesman overnight
  
• Breakdown the barriers to buying 
  
• The sales pitch as part of your communications armoury
  
• A four step approach to successful tenders & sales presentations
  

Presentations

• Marketing yourself
• Getting the most from direct mail