Marketing planning and strategy development for local Learning and Skills Council

Learning and Skills Council Leicestershire
This client needed help to engage all areas of the business in developing and implementing an effective marketing strategy and detailed communications plan. "Second Opinion Marketing listened to our needs and ideas and then planned and delivered a communications planning away-day for representatives from across the business, including some of our Council Members," said Natasha Atkinson, Marketing Manager, Leicestershire Learning and Skills Council.

"The feedback from the day has been really positive, with attendees reporting that they feel more motivated, involved and are prepared to be committed communications advocates, as a result of the work completed."

Building on the outcomes from the planning day Leicestershire LSC will develop external communications plans to achieve the challenging strategic goals they have over the coming years.

In 2003 Second Opinion Marketing worked with the marketing team at the LSC to design and deliver an Essential Skills campaign which targeted employers. In addition to designing the details of the campaign and writing copy for direct mail letters we project managed the campaign, which in addition to direct mail included advertising, events, PR and telemarketing. Leads were generated for follow up by the contracted training providers, resulting in a substantial increase in the take up of Essential Skills by businesses in Leicestershire.