Business and marketing coaching and mentoring

Purple Mouse
Purple Mouse offers independent advice on IT, infrastructure and systems requirements. The company had been in existence for three years when principal Mandy Sutton decided on a change of name, from Mandy Sutton IT, a re-location to new offices premises and an increase in marketing and profile raising activity.

Mandy contacted Second Opinion Marketing for some help and advice. It quickly became evident that Mandy had lots of ideas and enthusiasm but needed some help in converting ideas into reality. “Second Opinion Marketing were able to help me to define a clear client proposition, which I had been lacking before. We agreed quite early on that I offered much more than a straight-forward IT service and I didn’t want to be pigeon-holed by clients and potential clients. Once we’d established some key messages for my business I was able to push ahead with marketing and business development activities with more confidence, and better results.”

Through one-to-one coaching and mentoring sessions Mandy developed a plan for Purple Mouse which resulted in a re-launch of the website (http://www.purple-mouse.co.uk), production of a new client brochure and development of an on-going client and prospect contact strategy.