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Sales strategy and marketing action plan for furniture manufacturers
Sitting Firm Ltd, Coventry
Sitting Firm are manufacturers of high quality hardwood furniture.  They built a reputation for traditional Windsor chairs and have since expanded into a wide range of traditional chairs, tables and cabinets as well as a range of contemporary dining furniture.
 
The Sitting Firm team approached Second Opinion Marketing with a view to developing sales direct to consumers and strengthening their relationships with existing trade buyers.   They also wanted to expand into new export markets and improve returns on their existing marketing efforts.

Through our Annual Marketing Support Service to date we have assisted them to launch a very professional website, attend a trade mission in Russia and develop regular communications to existing trade customers.  In a highly competitive sector their sales forecasts are good.

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