Beyond The Marketing Audit©

Who is it for?
Companies and organisations that need an independent review of their approach to marketing their company, or a specific product.

What do you get?
The audit is normally conducted over a 2 - 4 week period and includes a full review of all printed materials, adverts, direct mail, promotional items, product packaging, and where appropriate customer facing documents and standard letters. In addition a small sample of customers are interviewed to discuss their perception and experience with the client company. Depending on the client company’s sales routes a sample of the sales force and/or distributors would also be interviewed. At the end of the audit you will be given:

A detailed, constructive review of your existing sales and marketing activities.
Advice on what you should do to market your business or product effectively.
Recommendations on how to improve, confirm, or change your company’s image.
The option to have Second Opinion Marketing write or rewrite marketing materials and customer facing documents in a user-friendly format, focusing on product benefits rather than features.

The Benefits
This audit service provides an independent review of your business and marketing efforts. This allows you to start seeing your business as the customer does, initiate changes to your business that make your products and services more attractive. For some clients the results include a dramatic reduction in cost, by reducing the amount of marketing materials produced and simplifying the approach taken to promoting products.
As a result of the audit other clients realise why their marketing efforts haven’t been successful and come up with an action plan to turn things around. The service is completely flexible to meet your business requirements. We are happy to tailor the approach as appropriate.

What Next?
To discuss your requirements call Second Opinion Marketing on 01789 740396.